The beauty industry is thriving, and estheticians have more opportunities than ever to grow a successful business.
However, with increased competition, it’s crucial to implement effective marketing strategies to attract and retain clients.
Whether you’re just starting out or looking to expand your practice, this guide will help you master marketing for estheticians and build a thriving brand.
Define Your Target Audience
Before diving into marketing tactics, you need to understand your ideal client.
Are you targeting busy professionals seeking quick facials? Brides preparing for their big day? Clients with specific skin concerns like acne or aging?
By narrowing your focus, you can choose marketing channels that meet clients where and when they are looking for services.
Do The Simple Stuff First
One of the easiest and most effective marketing channels to set up and use is the Google Business Profile.
Simply login into your account, enter some basic information, and just like that you have set up one of the internet’s most powerful marketing tools.
Now it’s important to make sure the information is up to date, and if you can push for reviews, then you can work your way to the top of everyone searching for estheticians in your area.
Leverage Social Media
As an esthetician, many of your clients use social media regularly, so it’s important to reach clients where they get their information most.
Social media platforms such as Instagram, Facebook, and (if it comes back) TikTok are your go-to platforms, but it’s not a bad idea to look towards LinkedIn, X, and even Nextdoor to build more connections in your local area.
Putting together a social media plan can be time consuming and difficult, but if you play your cards right, it can be the perfect place to skyrocket your business.
If you’re not sure how to create a social media plan, get in touch with us in the Contact page above, and we’ll help put together a plan that works for you.
Get A Website
Regardless of the size of your business, marketing for estheticians should rely on driving potential customers to your website to learn more about you and book appointments directly.
Your website is the backbone of all of your online marketing efforts, so it’s important to create one that looks professional, and is optimized for users to find you.
Build an Email or Text List
If you are confident in the results and experience that your esthetician services bring, consider building a list of clients or potential clients that you can reach out to at any point.
You can generate a lot more business this way, and turn one-time clients into recurring revenue streams.
Invest in a Marketing Team
All of the strategies I shared with you in this article are completely free to do, they just take time and knowledge to execute at the highest level.
As an esthetician, I understand you may not have lots of time to build an online presence, or the knowledge on how to build a website.
It might be a good choice to invest in a team that can deliver results for you. At True Marketing, we specialize in delivering business owners the highest level of service, and encouraging them that they can reach any height with their business.
The ever-changing world of digital marketing for estheticians can be stressful, but it doesn’t have to be.
By following these simple tips, you will have already put yourself above 90% of your competition, and you will be on the path to success and growth in no-time.
What are some of your challenges that you face as an esthetician? Share them with us below!
